COLOR strategy. product design. packaging design. illustration. photography
Puffin is a company based in Bend, Oregon that makes the cutest beverage jacuzzi. I met Bryon, one of the founder in 2019 and started to help them with packaging design. The product gained its attention in couple of months and the company grew faster than expected. So I jumped in and worked closely with their team to help with creating color story for their new product lines, product design, illustration, customization projects, photography, etc.
Most of the work is still confidential since the products are in the pipeline. Stay tuned!
“Cerra was such a help in kickstarting our brand discovery. From color strategy to customer personas she was very thoughtful in how she approached our project.”
